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No, you do not have to use a clicker to do Puppy Culture.
You can use a verbal marker instead (such as "yes" or "right") or a "tongue click" noise instead of a clicker.
However, you may find that using a clicker is easier once you get the hang of it! The clicker is more precise to use than a verbal marker.
If you're a breeder, be sure to let your puppy owners know which you taught so there's no confusion in the new home.